Dmytro Makarov discussed how to combine team development and humanism in business with the GMG mindset
Dmytro Makarov works between Kyiv and London, running a marketing company with over a hundred people and clients like BMW, Durex, Intel, Kyivstar, NIVEA, Domino’s, and Hugo. What sets him apart is balancing strategic clarity with actual concern for what people can actually do.
His own success traces back to discipline along with his philosophy of GMG: persistence, skill honing, constant growth. All gains come from diligent effort and not by chance or cuts.
Building It Himself
It all started with learning for himself through e-sports and advertising. No structured schooling guided the way. Makarov learned about influencer partnerships, media acquisition, content creation, digital strategy, and performance marketing through trial and error.
His agency has now executed 524 campaigns to more than 2.6 billion people online. But at no time did the strategy rely on spending money on advertising. The focus is still on creating content that has organic reach potential.
Vanity metrics aren’t an issue for him. What he cares about is actual impact — how well it does, if it creates genuine engagement, whether it lasts beyond initial shove.
Biohacking as a path to conscious management
Dmytro Makarov focused on implementing biohacking into team management to maintain high productivity without the risk of exhausting everyone.
At the same time, his daily routine includes:
- Balanced diet with minimal sugar;
- Adherence to a sleep schedule;
- Light physical activity;
- Monitoring his health both subjectively and through technology;
- Digital detox.
He also practices intermittent fasting and takes supplements only when needed.
“These are not magic pills,” Dmytro Makarov notes. “They can support health, but they will never replace a systemic approach.” Another element of his philosophy is sensory biohacking (cold showers, red light, meditation), and joint team practices (meditation and breathing exercises).
Smart Tools for Better Performance
Makarov utilizes technology to monitor his team’s well-being. However, he is selective about what he monitors. The focus is still on practical indicators that inform him of something meaningful.
Heart rate variability is relevant since it indicates how effectively an individual recovers from stress. Sleep quality gives feedback on the efficiency of recovery. Stress levels allow the determination of when workload balance tips into dangerous territories before burnout. This is not wellness trend-surfing. This is conscious personal and group energy state management.
The GMG Framework
Three principles guide everything Dmytro Makarov does. Daily consistency toward concrete goals. Unapologetic knowledge and skill refinement. Balanced expansion in finances, team relations, and personal life. To him, GMG is not a theory. It’s the real-life system that structured self-taught abilities into a working worldwide business and redefined what leadership is in his world.
